Privacy Policy

Home Trades Online LLC ("we," "us," or "our") operates deckcountry.com, including the alpha product behind the invite gate and the public Platinum Ambassadors / Design Partner pages. This policy explains, in plain English, what personal information we collect on this site, why we collect it, how long we keep it, and how you can have it deleted.

Home Trades Online LLC is a California limited liability company. This notice is written to comply with the California Consumer Privacy Act as amended by the California Privacy Rights Act (CPRA/CCPA) and equivalent US state privacy laws. The GDPR does not apply to this site — we do not target the EU/UK market.

1. What we collect

• Email address — only if you submit it to request an alpha invite, contact us about the Design Partner program, or sign up for product updates.
• IP address — like every web server, we log the IP of incoming requests for security, abuse prevention, and basic geolocation. Server logs are retained for 24 months.
• Invite-code activity — when you redeem an alpha invite code we record which code was used, when, and from which IP, so we can prevent abuse and rate-limit bots.
• Design Partner / Platinum Ambassador profile data — if you are accepted into the Platinum Ambassador program we collect and publish a public profile about your business. See section 2 for the exact fields.
• Cookies and similar technologies — we set strictly-necessary cookies to operate the site, and (with your consent) analytics and advertising cookies. The full list is on our Cookie Policy.

2. Platinum Ambassador / Design Partner program

The Platinum Ambassador (a.k.a. Design Partner) program features a small group of vetted deck builders shaping the product. If you join, we publish a profile of your business on deckcountry.com/ambassadors/ so prospective homeowners can find you.

Profile information we publish

• Business name and location (city, state).
• Trade specialty (e.g. composite decking, cable rail).
• Year your business was established and number of decks built.
• Owner name, role, and a short pull quote about your work.
• Public website URL, if you provide one.
• Photos you upload of completed projects.

How we use it

All of the above is shown publicly on the Ambassadors index page and on your individual profile page. We may also reference the program and quote you in marketing materials about DeckCountry.

Leaving the program

You can ask us at any time to deactivate your profile (it stops being published) or to delete it entirely. Email hello@deckcountry.com from the same address on file.

3. Why we collect it

• Run the alpha invite flow and contact you when a seat opens.
• Onboard and support Platinum Ambassadors / Design Partners.
• Send product updates, marketing emails, and other communications you've opted into.
• Prevent abuse, brute-force, and bot scraping of invite codes.
• Measure how visitors use the site so we can improve it (analytics — only if you accept the cookie banner).
• Keep the service available and secure (operational logs).

4. Third-party tools active on this site

We share limited personal information with the following service providers strictly to operate and improve the site. They process data on our behalf and are not allowed to use it for their own purposes.

• Google Analytics — usage analytics (pages viewed, time on site, referrer). Loads only after you click Accept on the cookie banner. See cookies _ga, _gid.
• Meta Pixel — advertising attribution and audience building for Facebook / Instagram ads. Loads only after you click Accept on the cookie banner. See cookie _fbp.
• Email marketing platform — receives the email address you submit so we can deliver invites, ambassador-program updates, and marketing emails. You can unsubscribe at any time from a link in every message.
• Cloudflare Turnstile — anti-bot challenge on forms; receives an opaque token, not your form data.
• Google Cloud (hosting) — operates the servers where data is processed and stored.

We do not sell or share your personal information for cross-context behavioral advertising, as those terms are defined under the CPRA/CCPA.

5. How long we keep it

• Server logs (including IP addresses): 24 months, then rotated out.
• Invite-code activity: kept while the alpha runs, then anonymized.
• Email submissions: kept until you ask for deletion or unsubscribe.
• Ambassador profile data: kept while your profile is active, removed within 30 days of a deletion request.
• Analytics and advertising cookies: see the duration column on the Cookie Policy page.

6. How to request deletion

Email hello@deckcountry.com from the same address you submitted and ask us to delete your data. We act on deletion requests within 30 days and confirm by reply. We may keep a minimal record that you made the request (for our own legal records), but the underlying personal data is removed.

7. Your rights under California law

If you are a California resident the CPRA/CCPA gives you the right to:

• Know what personal information we hold about you.
• Receive a copy of that information.
• Ask us to correct inaccurate information.
• Ask us to delete it.
• Opt out of the sale or sharing of personal information (we do neither — see section 4).
• Not be discriminated against for exercising any of these rights.

To exercise any of these rights email hello@deckcountry.com. We extend the same rights to residents of other US states with comparable privacy laws (Virginia, Colorado, Connecticut, Utah, and others) on a best-effort basis.

8. Changes and contact

We may update this policy by posting a revised version here with a new "Last updated" date. For privacy questions:

Email: hello@deckcountry.com